The gear that I make is for the dedicated Park Rat.
Yes, my gear can keep anyone warm in cold weather.
But that's actually not the point.
My gear is to elevate an individual on the hill.
The second you put on my gear, you are not part of the crowd anymore.
You are on a pedistool.
And people are watching.
This is not for the faint of heart.
My gear will make you a target.
People will talk about you.
People will scoff at you.
People may even attempt to fight you.
With my gear you are The Chosen one.
You are choosing yourself.
Most people never do.
Most people fear such a thing.
They believe that to be chosen it must be out of your own hands.
This is why they but faces in the crowd.
They have never chosen themselves. And they Hate you for choosing yourself.
Some will admire you.
Some will praise you because they themselves know they'd never have the courage.
Thank them and encourage them.
The only requirement that my gear demands of its user is that when you show up everyday that you put 100% into what you do. It does not matter if you succeed. It matters that you put in the effort regardless of success or failure. People will respect you if they see the effort. They will respect your failures because of it. And they will praise your accomplishments because of it.
If you purchase my gear you are taking an oath. Use it to distinguish yourself on your journey. Or if you do not chose to embark on your journey, keep the piece like a work of art.